A Golden Age of Marketing Design | Mingei International Museum
Image: Huyler’s Chocolate Trade Card, late 19th to early 20th century. Collection of Stephen Huyler. From the exhibition A Golden Age of Marketing Design - Huyler's Pure Delicious Chocolate, 1874-1925.

On View

Mar 22 - Aug 17, 2014

Curated By

Stephen P. Huyler, Ph.D.

This charming exhibition will explore the 50-year advertising and marketing design history of this high-end chocolate manufacturer through vintage cocoa tins, chocolate boxes, trading cards, magazine ads, promotional fans, shop signs, matchbook covers and other ephemera bearing the company’s name. The exhibition will tell the story of the company that was, for years, the largest and most prominent chocolate maker in the U.S.

In correlation with this exhibition, the museum hosted:

“Exhibition Preview: A Golden Age of Marketing Design – Huyler’s Pure Delicious Chocolate, 1876-1925” Lunchtime Lecture on March 21, 2014

“Taste, Trends, Technology, and Chocolate: Advertising Design at the turn of the 20th Century,” a lecture by SDSU Professor Emeritus Susan Merritt as she examines those tastes and trends as well as the technological innovations in printing and typesetting that helped bring them to fruition, followed by a chocolate and wine tasting with local chocolatier, Will Gustwiller, from San Diego’s own _Eclipse Chocolate._

Plan your Visit

The Museum and Shop Mingei are open Saturday-Wednesday from 10am-5pm and Thursday & Friday 10am-8pm.